Rich Richardson is the Vice President of Emerging Capabilities & Industries at GS1 US. Rich is a seasoned executive with more than 30 years of technology, supply chain, ecommerce, operations and procurement experience across multiple industries.
In his current role at GS1 US, Rich collaborates with retail industry stakeholders, including leading brands, retailers, e-tailers and technology providers, to address complex e-commerce business challenges through the adoption and online use of GS1 Standards. He also leads key initiatives to leverage the GS1 System of Standards to integrate in-store, online and mobile shopping across all channels, leading to an improved search and shopping experience for today’s consumer.
